Your current location:HOME >health >FIRST LOOK: As Laura Ashley relaunches, how does it stack up against its vintage heyday? 正文
TIME:2024-05-22 02:05:26 Source: Internet compilationEdit:health
Laura Ashley — two words for ever identified with pretty prints and floral fabrics, it’s one of thos
Laura Ashley — two words for ever identified with pretty prints and floral fabrics, it’s one of those British brands that conjures up feelings of warm nostalgia.
Whether it’s a ditsy rose cotton dress or sweet pea curtains, chances are your wardrobe — and home — was once full of the classic styles that became so iconic in the 1970s and beyond.
When it went into administration in 2020, only childrenswear and homeware remained, leaving the rest of the business to one side. Now, after four years in the wilderness, a new womenswear collection is launching that harks back to Laura Ashley’s heyday, yet has been seamlessly updated to reflect modern tastes, feeling fresh and relevant.
This tiered maxi dress from Laura Ashley's new collection comes in a trademark floral print and retails for £85
This new matching linen co-ord offers a more modern silhouette in comparison to a similar dress from 1987. The shorts cost £38 while the top retails for £34
If you’re a fan of the prints intrinsically linked to the brand, you won’t be disappointed — these have been reworked in prairie dresses that neatly tap into this season’s boho trend.
You won’t go far wrong with an off-the-shoulder maxi in a paisley pattern copied from a wallpaper print, or a nostalgic ruffle sleeve incorporated into a brighter, bolder look that steps away from the favoured pastels of old.
If you think floral dresses belong in the past, however, know that the new collection is not all about dresses. Matching shorts and top co-ords that offer more modern silhouettes will be smart together and practical apart.
Taking inspiration from Laura Ashley’s enormous archive was key to shaping the new collection, updating old styles into those designed to entice a younger generation of fans.
Gone are big bows and fluffy petticoats; in their place are more revealing spaghetti straps and open backs. Where once there was an apron dress (presumably to keep your sewing kit in), now there’s denim (a first) wide-leg jeans in the softest washed blue, or tapered chinos with a cropped ankle that shout city break.
But fear not, there’s still some of the old favourite shapes too. They know that a belted shirt-dress cut to flatter hips and thighs has just as much place in our wardrobes today as it did then. Ditto a failsafe simple cream shirt that goes with just about anything.
Laura Ashley was an early pioneer of natural fabrics, and with sustainability now being the watchword for many fashion brands, never was this more relevant. Look out for breathable white blouses — now with lower necklines and more subtle puff sleeves — all in cotton certified by the Better Cotton Initiative.
The new range stays true to heritage prints, such as in this dress from 1993, with a puff-sleeve shirt costing £42 and tapered chinos for £58
Now is the time to re-embrace the heritage brand, with this printed dress costing £70 providing a modern twist on a classic Laura Ashley silhouette
While the 1970s dress had a modest neckline, the new more daring style is backless: maxi dress, £75
For the first time Laura Ashely is offering denim: wide-leg jeans, £55; puff-sleeve shirt, £38
However, in these rocky times for our high streets, it’s not enough merely to focus on environmentally-friendly fabrics. Equally inclusive is the sizing, from an 8-22, and the consideration of budget, with everything priced between £32 and £85.
So now’s the time to re-embrace this heritage brand, combining old meets new, fun meets classic — and all still charmingly rosy.
Norwegian Cruise Line, Wix.com rise; Cushman & Wakefield, Target fall, Monday, 5/20/20242024-05-22 01:57
King Charles diagnosed with cancer, halts duties2024-05-22 01:40
Xi says China2024-05-22 01:23
Chinese peacekeepers to DRC awarded UN Peace Medal2024-05-22 01:12
Ship that caused Baltimore bridge collapse has been refloated2024-05-22 00:33
China's foreign trade starts on steady note in 20232024-05-22 00:09
Xi Holds Talks with Sierra Leonean President2024-05-21 23:51
Feature: Remote Ugandan villages visualize better future with Chinese oil works in backyard2024-05-21 23:40
Russian theater director and playwright go on trial over a play authorities say justifies terrorism2024-05-21 23:38
Switzerland to facilitate Chinese travel: Foreign Minister2024-05-21 23:34
Amal Clooney played key role in ICC bid to request arrest warrants for Israeli PM and Hamas leader2024-05-22 01:21
China continues to provide better travel services for foreign visitors: FM2024-05-22 01:07
There's spring in real estate recovery2024-05-22 00:25
China takes steps to enhance telecom service, easing access for foreigners: spokesperson2024-05-22 00:24
Abbey Clancy, 38, shows off a new set of train track braces as she's left red2024-05-22 00:14
Romanian artists share China travel experiences2024-05-22 00:14
Lawmakers vigilant of use of AI in fraud2024-05-22 00:01
Uganda says anti2024-05-21 23:52
Climber found dead on Denali, North America's tallest peak2024-05-21 23:52
Xi Congratulates Tamas Sulyok on Election as Hungarian President2024-05-21 23:48